Glossary

The term New Media Art encompasses artworks created or influenced by digital technology and mass media. It describes artworks and practices built with media that weren't traditionally considered part of the Fine Arts (screens, code, sensors, networks). Institutions like Tate trace it back to the sophisticated technologies that became available to artists starting in the late 1980s, tools that made forms of digital production and distribution possible for the first time. Under that umbrella sits a wide range of practices: digital art, computer graphics and animation, virtual and internet art, interactive art, video games, robotics, and 3D printing.

What matters for collectors today is where that lineage has landed: New Media Art is rooted in physical presence and material practice, not digital speculation. It is not a synonym for NFTs. The technology is the material an artist thinks and builds with. The same way a sculptor thinks in bronze, and the result is something you can stand in front of.