Why Collectors should now be looking at Time-based Media Art

Art in the age of AI

The whole world is eagerly watching the development of artificial intelligence. There is speculation, discussion, and often gloomy scenarios for the future: Will AI soon take over our jobs? And will it happen in the near future?

Also the art world has not remained unaffected by these developments – fortunately! Because it is in this area that some of the most exciting and relevant positions of our time are emerging.

Curiosity rather than fear

How can we approach this sensitive topic without falling into fear? I am convinced: art offers an excellent way in.

Art has always embraced the media of its time, boldly experimenting with it and exploring new forms of expression. Why would it be any different with artificial intelligence?

Why AI is relevant to the arts

The discourse surrounding AI in art is particularly exciting because the traditional art market has not yet accorded digital, tech-lead or at least new media art the same status as, say, paint on canvas.

The question of the reproducibility of media artworks certainly plays a role here – Walter Benjamin's famous thesis on the “aura of the original" is familiar to everyone.
But what makes an artwork truly relevant to discourse today? I believe, it's still the topics and concepts that artists work with.

Art as a mirror of our society

When artists use formats such as AI, virtual reality, code, 3D modeling, or robotics in their creative process to reflect on the transformation of our society in the information age, they are making a valuable contribution.

Art helps us to visually grasp technological developments, it triggers individual thought processes and perhaps even enables a deeper understanding.

In this way, art already fulfills one of its many purposes – it makes complex developments accessible, tangible, and open to discussion.

This is precisely why collectors should now turn their attention to time-based media art: it is not only relevant, but necessary.

If you'd like to learn more about media art and consider getting started, I'd be happy to guide you – from your initial orientation to your first work within your own walls.